Complete brand identity, design and position strategy

Complete brand identity, design and position strategy

A major part of the visual identity of any company is the logo. Whether you need to develop a completely new one, or are considering merely an update for your existing identity – Jan van Es [design] can help. After wandering almost 30 years in the graphic design industry, there are always colleagues who stick with you. A man with a clear view on life and a very large dose of humor!
It is important to understand what a corporate identity actually is. A corporate identity is much more than just a logo or a business card. In fact, it's all the visual elements of your business, from the colors you use to the way you communicate. This also means that every part of your marketing and communication - from your website to printing your tone of voice - is a valuable opportunity to propagate your corporate identity. Yes, these identities are applied to spaces and interiors, but they can also move online and into all kinds of related MARCOM materials. Logo Land tells stories of all 355 municipalities, from the smallest to the largest municipality in the Netherlands.

The national coat of arms is from 1815 when state symbols had to show force and convey military superiority. Some countries still use the national coat of arms as a state logo, but in the Netherlands this visual language is only used for institutions like the military, the police, and the Dutch royal family. By introducing this symbol as a state logo it changed the image of the state into a stronger and stricter agent. The ‘shield’ logo can be viewed as a representation of the 2010 cabinet policies which focussed heavily on security, stricter immigration laws, and more privacy-invading surveillance measures.
The contest started 10 years after the end of the Second World War, as a way of helping to unite Europe through music and creativity. To emphasize this message, we have developed a data-driven identity that honors the history in a contemporary way. I do custom design work for clients and I create digital templates that I sell on the Envato marketplaces, mainly on GraphicRiver. The products I make are print, presentation and web design templates that you can use as a basis for your own idea.

This way your team can create what they need and you can be sure that the corporate identity remains intact. You want insight into who can customize and order which corporate identity carrier and for what budget. With a central source you can manage all communications from one platform. This allows you to work cost-efficiently and prevents all employees from designing and ordering communication materials as they see fit. By centralizing the design and ordering process, you maintain control over the communications. This does not have to mean that only one person is responsible for these activities.
The identity will be used for international communications promoting Dutch organisations, companies and initiatives around the world. Designing from my heart and allowing myself to freely imagine I develop concepts and designs with a dose of intuition, emotion and intelligence. I will bring brands to life with a unique story to let people get emotionally connected with it. By developing a logo, visual identity and a wide range of assets, we truly brought the brand to life, achieving a distinct and powerful branding that perfectly reflects Nortvis’ key values.
We translate the brand identity from a sound concept plan into a 3D environment design, in such a way that it yields a plus point. A plus point that enables the client to achieve - but ideally - surpass their goals. This only works with vision, a lot of passion for our profession and unique quality. The project consisted of designing the logo and full visual identity guidelines of the channel, and for creating the basis of the graphics that are to be used in all on-air and off-air material. When you want to bring a new experience concept to life in a new or existing location.

And seriously, this system will give your brand the ultimate glow-up – both in the real world and in the Matrix (aka  the internet). We’re not just slapping some colors and fonts together here. Oh no, we’re creating a comprehensive brand style guide that’ll make your competition green with envy. This bad boy lays out everything from logo design to typography, ensuring your visual identity is on point. And let’s not forget about the power of consistency – this guide keeps your brand looking hot no matter where it’s seen.
This innovative Dutch invention not only saves lives, but also does well on screen. The combination of storytelling and 3D animation is the basis of the more than 60 deliverables we produced for an online marketing campaign. For this Japanese exclusive eyewear brand, we create all on- and offline content for the Benelux and Scandinavia. The website redesign has also lead to much greater exposure, contacts and sales. This was due to the designs focus on usability and sale conversions.Together with their new campaign, Ateca has a united image and clear path for future growth and development.

The HAN brand stands for the driving power, the spring board that HAN wants to be. The new visual design clearly shows this  movement. It encourages students to grow and develop according to the description.
We use this knowledge for business meetings, incentives, conferences and the most diverse events. During a collaboration you experience our creative Event Design plans, and we make connections with partners to achieve maximum success for your event. The blue colour and the formal typography gave the new state logo a corporate aesthetic.

It contributes to our ability to operate as a powerful sparring partner and to provide you with valuable advices and support. Annemieke Romeijn
We’ll work with you throughout the whole process – from architecture to spatial & interior design to implementation and production. The Hyatt Regency Dusseldorf, set to act as focal point and destination on the tip of the island in the Media Hafen Dusseldorf, on the site of the former Monkey Beach. The completely glazed ground floor of the hotel entice guests showing the different aspects of the hotel. The interior is done by FG stijl and is based on emphasizing this magnificent view and on creating warmth and intimacy in a modern building.